What is eCPM?
What is ecpm? eCPM (Effective Cost Per Mille) is a key metric that represents the actual revenue earned per 1,000 ad impressions, regardless of...
How to Choose the Right Pricing Model
Advertising pricing models are the fundamental structures that determine how advertisers are charged for running ads across various platforms. These online advertising pricing models...
Ad Campaign Optimization: Best Practices for Better Ads
A typical advertising budget is split into two main components: the cost of clicks (media spend) and the fee for the specialist or team...